Yahoo chief marketing officer switches to TikTok

Anny Havercroft

Yahoo’s director of branding and marketing, Anny Havercroft, has stepped down to take a leadership role in business marketing at TikTok.

Havercoft spent more than four years with Yahoo, working with the company as it integrated a collection of media brands including Yahoo, AOL and TechCrunch under the moniker Verizon Media. Verizon was renamed Yahoo earlier in 2021 after it was acquired by private equity firm Apollo Global Management.

Her marketing and branding work resulted in Havercroft being recognized as one of Australia’s Top 50 Marketing Leaders in the 2020 CMO50.

Havercroft initially joined as brand manager for the Yahoo7 joint venture formed between Yahoo and Seven West Media, which was fully acquired by Verizon in 2018. As part of the transition to Verizon ownership and following the change The group’s short-lived brand in Oath, Havercroft was instrumental in rebranding the organization in early 2019 to Verizon Media Business.

Prior to that, Havercroft worked in senior management at MediaCom, before becoming Managing Director of the agency’s Australian operations in 2015.

Havercroft officially ended at Yahoo on November 17th. The company is now in the process of appointing a new marketing manager.

She is joining TikTok as Head of Business Marketing effective November 22, reporting to Australian Managing Director Brett Armstrong.

“Let’s face it, no matter where you look, there’s no avoiding TikTok. I was first drawn to TikTok as a consumer and I love the authenticity, the hilarity and the community connectivity, ”Havercroft said. Marketing director. “The platform’s mission to inspire creativity and bring joy really resonates with me and many Australians given the exponential growth in downloads over the past 12 months.

“What excites me as a marketer is that TikTok is changing the paradigm of what it means to advertise in a world where creativity is democratized and the community is actively involved in bringing marketing messages to life. I look forward to working with the incredible talents of TikTok and helping brands harness the power of diverse communities for their growth.

A / NZ INSEA Yahoo vice president Paul Sigaloff thanked Havercroft for his efforts during a time of change for the company.

“Over the past four and a half years, Anny has been a much loved, respected and valued member of the Yahoo family,” he said. Marketing director. “During this time, she oversaw three successful brand changes, the launch of Yahoo Finance, hosted countless consumer events and worked closely with our talented team to develop a series of B2B programs and B2C campaigns. market leaders. These contributions have contributed to Yahoo’s record performance over the past two years.

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